Are PBN Backlinks Worth the Risk? Find Out Here
Off Page SEO

Are PBN Backlinks Worth the Risk? Find Out Here

May 6, 2023
9 mins read

A PBN backlink is a link from a private blog network created for link building purposes.

Those who are new to SEO may be less acquainted with PBN (private blog network) linkages, which is likely to be advantageous, considering you don’t want to employ this unethical backlinking technique. Even now, you should at least have some understanding of how they work and what you can do to eliminate PBN backlinks

We will discuss what they are, how they operate, why they are hazardous to Search engine optimization, and how to dodge them. When Google ever discovers that you employ this kind of network, your SEO attempts could be rendered meaningless.

A PBN Backlink: What Is It?

Links generated from a network of interconnected blogs and other websites are referred to as PBN (private blog network) backlinks. Most of these sites remain under the ownership of the same operator, who utilizes them all to establish connections to their online marketplace. 

In order to generate additional revenue, they additionally have the option to offer PBN backlinks to other site owners.

The structure of a personal website is analogous to that of an online publishing company. However, the difference between websites listed in a PBN as well as other websites is that these latter ones are primarily employed for link building as contrasted to generating helpful stuff for their primary audience.

The network of websites is disguised from the public in order to avoid identification since Google considers this type of artificial link construction as an exploitation practice (hence, a “private” blog network). In order to cover up your online footprint, you also need to use multiple hosting companies for every website.

Types of PBNs

There are different types of PBNs, such as expired domain PBNs or auction domain PBNs, which involve buying old or expired domains with existing backlinks and repurposing them for PBN use. Each PBN has its unique strategy for building and maintaining backlinks, but the end goal is always the same: to manipulate search engine rankings in favor of the money site.

PBN Backlinks: How to Create Them?

PBN backlinks can be produced using two main methods.

  1. Find a reliable PBN provider: It’s essential to find a reliable PBN provider to ensure that the links are of high quality and safe. You can find PBN providers through online marketplaces, forums, and social media groups. Research thoroughly and choose a provider with a good reputation and a proven track record.
  2. Choose relevant domains: Choose PBN domains relevant to your website’s niche to make the links appear natural. Relevance is an essential factor in link building, and it helps search engines understand the link’s context.
  3. Create high-quality content: Create high-quality content relevant to your website’s niche and link it to your PBN backlinks. The content should be informative and valuable to the reader. Avoid keyword stuffing, as it can trigger search engine penalties.
  4. Monitor the backlinks: Monitor the PBN backlinks regularly to ensure they are working correctly and not causing any issues with search engines. Remove any backlinks that are not working or causing problems.

Are PBN Backlinks Beneficial?

Due to the fact that these links contravene webmaster guidelines, PBN backlinks are harmful to Search engine optimization. PBN backlinks may work well in terms of specific SEO statistics, but if search engine spiders find them, they may trigger a website to be blacklisted or deindexed from the major search engines.

PBN backlinks are a form of black hat Optimization which must be ignored when building links to and conducting off-page optimization for essential websites. For churn-and-burn websites, on the other hand, a private blog network may be a great way to rank the site higher in search engine results pages (SERPs) without the need to engage in outreach or active link building.

The Risks Involved

While PBNs may seem like an easy way to improve your search rankings, significant risks are involved. Google has explicitly stated that using PBNs violates its web admin guidelines and can result in severe penalties, including the de-indexing of your site. Furthermore, PBNs are often created using expired domains, which can be problematic if the previous owners engaged in spammy or unethical practices. It can result in a low-quality network of links that can hurt your search rankings rather than help them.

Tips for Recognizing and Preventing PBN Backlinking

How can I tell if I am obtaining a PBN backlink or a conventional backlink? You may be inquiring. Are there any indicators I should watch out for? Yes, there are, and we will outline the critical warning signs for you to watch out for.

  1. Several outbound links are common on blogs.

If you come across a weblog that you genuinely enjoy and the site has a great degree of authority, try to see if the page has a lot of outbound links. You should keep away from those kinds of blogs if they have more than 5 and the content is somewhere between 5 and 10 words in length. 

This indicates that they have already made these blog(s) accessible to a bunch of people for backlinks, so you are simply another target of their scam.

  1. Emails from unknown individuals claiming to have numerous links on high-quality websites

They own all of those websites and have them accessible to you since they are part of their own private blog network. They don’t need to obtain admin approval in order to make those websites available, making it simple for them to do so.

  1. Websites that have a rapid rise in naturally generated traffic 

If you check at the sites they are providing you and observe they had almost no traffic six months ago but immediately have millions of genuine users, this is a clear signal that they have likely recently purchased the domain and are starting to add articles to it in order to get noticed on keywords rapidly. 

If you continue monitoring that website, you’ll notice that organic traffic will begin to decline as soon as Google detects that they have employed a spam technique. 

Following that, the proprietor of the private blog network would stop to use that name due to it being no longer relevant to them, and if you acquired a backlink from them, you would ultimately lose it.

Alternative Strategies

There are alternative strategies to improve your search rankings without resorting to the use of PBNs.You can use the following methods to get results:

  1. Guest Posting: Guest posting is creating high-quality content and publishing it on a relevant website in exchange for a backlink. This strategy is an effective way to build high-quality links while establishing yourself as an authority in your niche.
  2. Broken Link Building: Broken link building is finding broken links on a website and offering a replacement link to the site owner in exchange for a backlink. This strategy is effective because it allows you to provide value to the site owner while building high-quality links.
  3. Skyscraper Technique: The Skyscraper Technique is a content marketing strategy that involves creating high-quality content that is better than anything else on the web for a particular topic. This strategy can help you attract high-quality backlinks naturally.

PBN Backlinks vs. Natural Backlinks

PBN backlinks are considered a gray-hat SEO tactic and can be risky if misused. On the other hand, natural backlinks are links that naturally originate from other websites, and they are considered a white-hat SEO tactic and are safe to use. While PBN backlinks can quickly improve website rankings, natural backlinks are more valuable in the long run.

What Motivates Individuals to Purchase PBN Backlinks?

There are, in our opinion, primarily two incentives for individuals to buy PBN backlinks. The first explanation is that they unintentionally fall victim to deception since they are uninformed of their status as a PBN backlink. 

This frequently occurs to website owners who are just beginning to understand Search engine optimization and want to improve organic traffic or SEO beginners who fall for this kind of approach since they don’t have any prior experience.

The second argument is that your search rankings can be instantly evaluated in the short term. In the meantime, you will notice that the organic traffic will start decreasing in number. 

This is due to the fact that Google identified and blocklisted all those sites affecting your website, and you get backlinked to them. If you wish to have short-term instant results but are willing to suffer long-term consequences, then you might prefer PBN networks. However, most people prefer to build their businesses for the long term.


Are PBN backlinks good?

PBN backlinks can be effective in boosting a website’s search engine rankings, but they are not considered a legitimate SEO practice. Using PBNs can be risky as search engines like Google can penalize or even deindex a website that is found to be using PBN backlinks.

Is PBN good for SEO?

Using PBNs for SEO is not a good practice as it violates search engine guidelines. While PBN backlinks can effectively boost search engine rankings, the risks of being penalized or deindexed by search engines outweigh the potential benefits.

What is a PBN in SEO?

A PBN (Private Blog Network) is a network of websites that are owned by a single entity and are used for the purpose of creating backlinks to a target website in order to boost its search engine rankings. PBNs are not considered a legitimate SEO practice and can result in penalties or deindexing from search engines.

Why are PBN backlinks important?

PBN backlinks are important because they can help to boost a website’s search engine rankings. However, using PBNs is a risky strategy as search engines can penalize or deindex websites that are found to be using PBN backlinks.

What are PBN domains?

PBN domains are the websites that are part of a PBN network. These domains are often expired domains that have been acquired by the PBN owner and are used to create backlinks to a target website in order to boost its search engine rankings.

How do I find my PBN links?

If you own or operate a PBN network, you should be able to track the links you create to your target website. However, if you are concerned about PBN links that may have been created by others pointing to your website, you can use backlink analysis tools like Ahrefs, SEMrush, or Moz to identify potential PBN links. If you find any PBN links, you should consider disavowing them to avoid any penalties or deindexing by search engines.


The topic of getting backlinks from a PBN is very debatable. All things considered, some people will have to use PBN backlinks to optimize their online visibility. 

But, as was already stated, there are various dangers involved with using PBN backlinks in your Search engine marketing operations to increase the rankings of your website. Instead, promote the presence on the internet of your website by using consistent, white hat SEO links building techniques. 

Even though these techniques take more time and effort to execute, they will give you long-term results that will propel your web page to the top of the search engines’ results pages (SERPs) and hold it there. However, if you want instant top results, you can use PBN links, but those results would only last for a short time and it is not recommended.

Also Read

Black Hat SEO vs White Hat SEO

How to Index Off-Page SEO Links

What Is Backlink Profile

On Page SEO VS Off Page SEO

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